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Live from Studio 404

Redken unveils its new social media exchange.

With digital and technology at the brand’s forefront, Redken is making social content creation more accessible and easier with the launch of Redken Studio 404 at its renowned educational facility: The Redken Exchange, located at 404 Fifth Ave. in NYC.   The content studio will give visiting stylists from around the world the opportunity to create high-grade, quality content and share instantly across their social networks. Guests who enter the space have the opportunity to utilize all of the e...

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